China’s retailers must expand online presence in wake of coronavirus to survive future ‘black swans’, says Chinese lifestyle goods chain Miniso

Chinese lifestyle goods retailer Miniso Group Holding says the industry needs to embrace digitalisation, as it expands its e-commerce business and uses online channels to develop new brands.The Guangzhou-based chain known for its fashionable but affordable products ranging from household goods to cosmetics and food, has expanded its e-commerce business as a result of the pandemic.E-commerce operations accounted for around 5 per cent of the company’s revenues in the first three quarters of 2020,…

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